The SEM Specialist is responsible for planning, implementing and managing Genius Monkey’s own internal overall SEO/SEM strategy using data pulled from Google Analytics, Performance Planner, Search Console & the networks themselves. Our ideal candidate has the skills and dedication to drive highly-qualified traffic to our site, maximize our campaign ROI and can read beyond the data to ensure our ads are served to the most qualified people at the right time. This individual will work with and present to company C-suite and stakeholders to help drive new marketing ideas as well as come up with website design improvement suggestions to help boost user experience and conversion rates. This individual needs to be a self starter and take ownership of the role with little supervision. In addition to owning all things Genius Monkey marketing, the role will assist in general campaign management team operations in down time and times of need.
Staying on top of industry trends & following SEM & SEO best practices is a must. The SEM Specialist is responsible for monitoring and reporting changes on a weekly basis to identify areas of improvement and ensure campaign successes. We’re looking for a team player with a focus on KW management, ad copywriting, revisions, budgeting, reporting & performance analysis.
Salary will be based on experience.
Daily Responsibilities:
- Developing and maintaining effective Paid Search campaign strategies across multiple search networks
- Optimizing to KPIs and establishing healthy traffic and conversion growth
- Communicating with the campaign management and marketing teams to help maximize ROAS
- Keyword research, SEO best practices & guiding landing page and website revisions
- Monitor campaign delivery to ensure campaigns are running as expected and meeting targeting objectives
- Keep pace with new developments in search engine and PPC industry
- Assist campaign management team with operations, campaign builds and campaign maintenance on various platforms/DSPs
Education & Experience Requirements:
- A passion for developing effective PPC marketing strategies
- A passion for developing effective programmatic marketing strategies and optimizing accounts for optimal ROAS performance.
- Ability to make sound marketing decisions from a combination of intuition and data-driven results
- Strong analytical skills and the ability to read into underlying data
- Education: BA or BS degree and 1-2 years of comparable industry experience or 3+ years of comparable industry experience
- Google Ads Certification a must, other network certifications a plus!
- Experience managing a team
- Experience running display, video, and preferably OTT & Audio in Google Ads and other DSPs
- Experience building and reporting on display, video, and preferably OTT & Audio campaigns
Other desired attributes:
- Self starter
- Driven for excellence
- Ability to think outside the box and question accepted norms
Benefits:
- Exceptional Health, Dental, and Vision benefits
- 401(K) Plan
- Quarterly profit sharing bonus
- 2 Weeks paid time off, 3 weeks after 2 years
- 9 paid holidays
About Us
Genius Monkey is a pioneer in programmatic marketing technology that delivers quality, hyper-targeted advertising across networks to ensure the right people see the right ads at the right times, no matter the platform or device. Using our proprietary programmatic ad tech, Omni-Monkey, we are driven to provide industry-leading display, video, social media, native and retargeting services combined with proven tracking, attribution and optimization. Genius Monkey believes in never being complacent, “relentless effort” is a large part of our company mantra. We strive to stay on the cutting edge of digital advertising technology and attribution, while maintaining human oversight. The company is headquartered in Arizona.